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Sales City Raleigh | Raleigh, NC | 919-504-1389

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Meet the Sandler
Raleigh Team

We can help your team sell more!

Call: 919-504-1389

Meet Our Team

We have been in the sales industry for more than 20 years. Sandler Sales City Raleigh is a licensed training center in the Research Triangle region of Raleigh, along with serving the Chapel Hill, Fayetteville, and Wilmington areas of North Carolina. We help companies of all sizes reach their full potential, exceed expectations and continue to grow.


Virginia Lee Williams serves as Partner for Sales City Raleigh. ​​She has 25 years of global experience in a vast array of industries, leading teams in start-up, public, and private equity companies. She’s led multi-channel sales teams, revamped sales models for increased margin and profitability and led client success teams focused on increasing retention and growth. She’s known for recruiting and developing top talent and building strong teams.

Virginia has served as a champion for her clients and employees during her entire career, at every company, in every part of the world. She reveres clients and practices the art of “Servant Leadership”. Virginia thrives on motivating others to be the best they can be and generating excitement while growing revenue by marrying strategy with execution. She’s results orientated and credits her ‘find a way’ spirit to her up-bringing on a rural Minnesota farm.

Schedule a Discovery Call with Virginia Lee

Tom Cuthbert
Sandler Sales City Group


Tom is the Chairman of Sales City Group, the parent company for Sales City Raleigh and other markets around the US. Additionally, Tom serves as a Vistage Master Chair and CEO Coach in San Antonio. He has had an extensive, 35-year career of building, buying and selling businesses across multiple industries. The most recent company, Adometry, was acquired by Google.

Today, Tom chairs six Vistage groups made up of 100 CEOs and business leaders from diverse industries in San Antonio. He’s been recognized with the Vistage Chair Excellence Award, STAR Award and consistently ranks in the top 10 nationally. Tom was named “Vistage Chair of the Year” for the Southern region. In 2019, Tom was honored to receive the Pat Hyndman Award for his commitment to service to the Vistage community.

In 2017 he acquired Sandler Training for San Antonio and South Texas. In 2020 he launched Sales City Group to acquire and operate multiple Sander training franchises across the US.

Hollis Rudd
Vice President of Operations
Sandler Sales City Group



Hollis Rudd is the Vice President of Operations for Sales City Raleigh, Sales City Triad, and Sandler San Antonio. She has a Bachelor of Science in Business Administration from Kenan Flagler Business School at the University of North Carolina Chapel Hill. During her time at UNC, she concentrated in Marketing and Entrepreneurship. Hollis joined the Sandler San Antonio team through her Venture for America fellowship, a two-year program for recent graduates who want to create jobs in American cities through entrepreneurship. She is passionate about creating opportunities for herself and others. In her free time, Hollis is an avid rock climber and loves any outdoor adventure from hiking to paddle boarding.


Sophia DeJong
Director of Client Success
Phone: (919) 504-1389 ext. 0


Sophie DeJong is the Director of Client Success for Sales City Group, which includes Sandler San Antonio, Sandler Sales City Raleigh, Sandler Sales City Triad, and Sandler Sales City Nashville. She graduated from Elon University in Elon, North Carolina after three and a half years. She studied Entrepreneurship, a facet of business that has always intrigued her. This fascination led her to starting a hand-poured candle business during the pandemic. After graduation, Sophie began her 2-year fellowship with Venture for America, eager to learn more about the startup industry and growing a community.

Sophia's free time is most happily spent being by the ocean, as she grew up going to the beaches of Cape Cod. Sophie was raised in New Hampshire, so she has an innate love for being outdoors in nature and appreciating the more humble and simple things in life.

Herman Braggs
Director of Content Marketing
Sandler Sales City Group


Herman Braggs is the Director of Content Marketing for Sales City Group. He has a Bachelor of Arts in Communication Design from the Sam Fox School of Design and Visual Arts at Washington University in Saint Louis. During his studies, he concentrated on graphic design, experience design, and storytelling through visual mediums. He joined Sales City Group as a Venture for America (VFA) Fellow in the Class of 2022. VFA mobilizes young professionals who want to contribute to the economies of American cities through entrepreneurship.

Herman's main interests and passions lie in storytelling, communication, and empathy. If you ever run into him outside of work, ask him about what new shows or movies are out; he’ll always give you a good recommendation.


Laura W. Wolf
Director of Marketing
Sandler Sales City Group


Laura is currently serving as the Director of Marketing for Sales City Raleigh, Sales City Triad, and Sandler San Antonio. In this role, she leads the marketing, advertising and social media strategies via all digital channels.

Laura’s digital marketing experience dates back to 2005 when she worked at Adometry (formerly Click Forensics), a San Antonio technology startup acquired by Google under the leadership of Tom Cuthbert optimizing digital advertising campaigns with the most accurate marketing analytics platform.

She holds a BA in Mass Communications and a MA as a Distinguished Graduate with Honors in Organizational Communication Studies. In her free time, she enjoys thrift shopping, cooking, baking and is passionate about volunteering at her local church, mentoring and community service. She spends most of her time being active with her three amazing and beautiful girls.

Will Gentry
Director of Finance & Administration
Sandler Sales City Group
Phone: 210-301-0134 Ext. 6



Will is the Director of Finance and Administration at Sales City Raleigh, Sales City Triad, and Sandler San Antonio. He graduated from Washington and Lee University in Lexington, Virginia and double majored in Geology and Business Administration. He studied geology for curiosity's sake and finance to gain a skill set valuable in the business world. After graduating, Will began his two year fellowship program with Venture for America with hopes of working in a small team to make a big impact.

Will's free time is best spent fly fishing and mountain biking, but he is just as happy when BBQing in the backyard with his friends. He was raised in Fort Worth and is excited to be back in Texas after four years away in college.

Seminars & Workshops

Executive Seminars for Sales Leaders in the Research Triangle and Raleigh area along with Professional Development Workshops are sessions that address a specific topic or challenge that sales and management address daily. Book a call with Evan Wood, Director of Sales to learn more about solutions for your team.

Experience a complimentary class

Take the first step to transforming your career. Attend a sales or management class and experience first-hand the Sandler System.

Connect with us

Follow us on our social media channels to stay up-to-date with the latest sales tips and techniques.

Facebook | LinkedIn

Check out the Sandler Worldwide YouTube channel video collection, featuring our global network of business experts describing key sales and management concepts in everyday language.