Skip to main content
Sales City Raleigh | Raleigh, NC | 919-390-0330

This website uses cookies to offer you a better browsing experience.
You can learn more by clicking here.

Meet the Sandler
Raleigh Team

We can help your team sell more!

Call: 919-390-0330

Meet Our Team

We have been in the sales industry for more than 20 years. Sandler Raleigh is a licensed training center in the Research Triangle region of Raleigh, Chapel Hill, and Durham, North Carolina. We help companies of all sizes reach their full potential, exceed expectations and continue to grow.

Skip Williams
Market President
Phone: 919-390-0330


Skip Williams is President of Sandler Training Raleigh. He works with business and community leaders who are not only successful and growing, but also embrace the value of investing in their people. By leveraging the Sandler Training systems, Skip helps teams break the communication mold and flip the script to put the sales professional in control of the process.

Skip’s career has included sales executive leadership positions with large companies like IBM, NCR, and Diebold. He also spent several years teaching business and marketing at the college level at an AACSB accredited Business School. Most recently, Skip has ventured into the emerging small business community working directly as the Chief Revenue Officer for two early stage start-ups. Skip continues to volunteer for the Council of Entrepreneurial Development as a coach and mentor to small businesses and start-ups in the Research Triangle area.

Skip holds an MBA in marketing and international business from the University of North Carolina at Chapel Hill and a BS in chemistry from Guilford College.


Susan Sykes
Coach and Trainer
Phone: 919-615-2136


Susan Sykes, author, and keynote speaker is a leading expert in business growth, management and sales. For her clients, she is a roadblock remover, an excuse killer and known for her “velvet glove, iron fist” style that empowers clients to reach their goals.

Prior to joining Sandler, Susan enjoyed a successful career in the technology industry as a nationally recognized salesperson, sales manager, executive leader, and business owner. Her selling experience ranges from small and medium businesses to large, complex corporations and government.

Susan’s mission is to be a force for good and to empower others to do what they love and have fun while doing it.


Tom Cuthbert
Phone: 210-369-8662



Tom is the Chairman of Sales City Group, the parent company for Sales City Raleigh and other markets around the US. Additionally, Tom serves as a Vistage Master Chair and CEO Coach in San Antonio. He has had an extensive, 35-year career of building, buying and selling businesses across multiple industries. The most recent company, Adometry, was acquired by Google.

Today, Tom chairs six Vistage groups made up of 100 CEOs and business leaders from diverse industries in San Antonio. He’s been recognized with the Vistage Chair Excellence Award, STAR Award and consistently ranks in the top 10 nationally. Tom was named “Vistage Chair of the Year” for the Southern region. In 2019, Tom was honored to receive the Pat Hyndman Award for his commitment to service to the Vistage community.

In 2017 he acquired Sandler Training for San Antonio and South Texas. In 2020 he launched Sales City Group to acquire and operate multiple Sander training franchises across the US.

Hollis Rudd
Chief of Staff
Phone: 210-301-0134 Ext. 0




Hollis Rudd is the Chief of Staff for Sales City Raleigh and Sandler San Antonio. She has a Bachelor of Science in Business Administration from Kenan Flagler Business School at the University of North Carolina Chapel Hill. During her time at UNC, she concentrated in Marketing and Entrepreneurship. Hollis joined the Sandler San Antonio team through her Venture for America fellowship, a two-year program for recent graduates who want to create jobs in American cities through entrepreneurship. She is passionate about creating opportunities for herself and others. In her free time, Hollis is an avid rock climber and loves any outdoor adventure from hiking to paddle boarding.

Laura W. Wolf
Director of Marketing



Laura is currently serving as the Director of Marketing for Sales City Raleigh and Sandler San Antonio. In this role, she leads the marketing, advertising and social media strategies via all digital channels.

Laura’s digital marketing experience dates back to 2005 when she worked at Adometry (formerly Click Forensics), a San Antonio technology startup acquired by Google under the leadership of Tom Cuthbert optimizing digital advertising campaigns with the most accurate marketing analytics platform.

She holds a BA in Mass Communications and a MA as a Distinguished Graduate with Honors in Organizational Communication Studies. In her free time, she enjoys thrift shopping, cooking, baking and is passionate about volunteering at her local church, mentoring and community service. She spends most of her time being active with her three amazing and beautiful girls.

Will Gentry
Director of Finance & Administration
Phone: 210-301-0134 Ext. 6




Will is the Director of Finance and Administration at Sales City Raleigh and Sandler San Antonio. He graduated from Washington and Lee University in Lexington, Virginia and double majored in Geology and Business Administration. He studied geology for curiosity's sake and finance to gain a skill set valuable in the business world. After graduating, Will began his two year fellowship program with Venture for America with hopes of working in a small team to make a big impact. His free time is best spent fly fishing and mountain biking, but he is just as happy when BBQing in the backyard with his friends. Will was raised in Fort Worth and is excited to be back in Texas after four years away in college.

Seminars & Workshops

Executive Seminars and Professional Development Workshops are sessions that address a specific topic or challenge that sales and management address daily.

Experience a complimentary class

Take the first step to transforming your career. Attend a sales or management class and experience first-hand the Sandler System.

Who we serve

  • Sales Teams & Individual Salespeople
  • Sales Managers
  • Managers & Business Owners
  • Inside Sales & Customer Service
  • Professional Service Providers
  • Enterprise Organizations

Connect with us

Follow us on our social media channels to stay up-to-date with the latest sales tips and techniques.

Facebook | LinkedIn

Check out the Sandler Worldwide YouTube channel video collection, featuring our global network of business experts describing key sales and management concepts in everyday language.

Sandler Books

The Sandler library of books includes two Amazon and Wall Street Journal best sellers, as well as the best-selling sales classic for any sales book ever.

Explore top-performing programs to see if we're a fit for you.