Skip to main content
Sales City Raleigh | Raleigh, NC | 919-390-0307
 

This website uses cookies to offer you a better browsing experience.
You can learn more by clicking here.

Sandler Training

The best presentation that you’ll ever give is actually the one that the prospect never sees.

It is only natural that you would look forward to delivering that killer presentation you’ve been working on. You’ve spent hours on it. You’ve picked the perfect music for key slides. You’ve chosen magnificent pictures, included a couple of cool animations, and you have great transitions popping in and out. It looks awesome. But there is one big problem.

As salespeople are talking to buyers, there are moments when buyers say things that are ambiguous or even a little misleading. When that occurs, we often make assumptions about what we just heard. Your job is to ask strategic questions to clarify what you think you’re hearing. STROKE-REPEAT-REVERSE is a great questioning technique to eliminate mutual mystification.

Salespeople often believe that ABC (Always Be Closing) is the first rule of sales. Not so. Sales Professionals know that constantly asking for the order makes them a pushy salesperson. Instead, pros ask the right questions at the right time to guide the prospect in establishing the next steps in the sales process. Prospects will either move toward closing themselves … or disclose their hesitancy, issues, or where problems still lie.

What’s a “big opportunity” in your world?

Do you sell into the enterprise sales world with long sales cycles, multiple decision makers, and considerable investments of time and resources?

This six-stage model for pursuing and winning such opportunities is worth studying, understanding, and implementing if you are tasked with generating revenue in the enterprise sales environment.

 

Sandler Trainingis working with the Society of Financial Service Professionals (Society of FSP) to bring advisors the latest tools and information to enhance their project management, processes, and leadership skills in order to increase success for themselves and their clients.

Sandler has created a financial services vertical addressing the unique needs of financial professionals. Customized content addresses the trends and issues that arise in their industry.

Determine a prospect’s budget using a questioning technique called “bracketing.” By suggesting a dollar range such as between $30,000 and $45,000, you can identify what amount the prospect is willing to pay for your product or service. With a range in mind, you can continue strategic questioning to uncover the real number and what the solution is worth to the prospect.

The “stripping line” is a sales technique taken from experienced anglers. They understand that they’ll have a better chance of hooking the fish if they don’t yank the line at the first nibble. Instead, they strip some line from the reel and create slack. The fish then pulls the bait deeper in the water and, feeling more secure, swallows it—and the hook. You can use this technique to get clarity on what’s really happening in the buyer’s world. Here’s how.

How many times have you thought a sale was closed only to have the prospect call you, or leave you a voicemail, text, or email message, cancelling or delaying the order? All that hard work … and at the eleventh hour the prospect backs out of the deal. Another commission killed by buyer’s remorse!How many times have you thought a sale was closed only to have the prospect call you, or leave you a voicemail, text, or email message, cancelling or delaying the order? All that hard work … and at the eleventh hour the prospect backs out of the deal. Another commission killed by buyer’s remorse!

The technique of answering a question with a question, or reversing, is particularly effective in the early phases of a discussion with a prospective buyer. Keep yourself out of conversational boxes and gain a much clearer understanding of the emotional intent behind prospect’s questions.