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Sandler Sales Mastery

Are Your Sales Strategies Working Against You?

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Take control of your selling process!

Growing sales can be a challenging undertaking, especially in today’s global market with dangerously self-educated prospects. Whether you are charged with managing a sales team or closing business yourself, there are hundreds of potential pitfalls including self-limiting beliefs, the prospect’s unique challenges, the marketplace, and of course, your competition.

Upon completion of the Sandler Sales Foundations Program, participants continue to Sales Mastery. You will learn to apply advanced strategies and tactics through exercises, group activities, role-plays, and coaching. Online courses, audio podcasts, and additional sales tools enhance each lesson.

Are you tired of:

  • Dealing with prospects who pick their brains for ideas, and then give the business to someone else?

  • Getting derailed with one stall or objection after another?

  • Producing inconsistent sales forecasts and results?

  • Making presentations to people who can’t or won’t make decisions?

  • Feeling frustrated because you make headway on company goals?

  • Letting your proposals be used as bargaining chips to negotiate better prices?

  • Having to work so hard to prospect?

  • Wasting time with leads who they said were interested but were far from it?

  • Constantly looking for new ways to find prospects that don't require making cold calls?

Are you ready to:

  • Take control of the selling process and your business?

  • Lead a team of sales masters and respected contributors?

  • Close more sales, more quickly, more easily, and more profitably?

  • Have fun in your career and be a professional instead of a babysitter?

  • Help your team learn how to qualify your prospects before investing time, money, and energy pursuing them?

  • Learn to qualify prospects before investing time, money, and energy pursuing them?

Sales Mastery Program Topics

  • Why have a system?
  • Bonding & Building Rapport with Prospects
  • Making Up-Front Contracts
  • Questioning Strategies
  • Identifying the Reasons for Doing Business (Pain)
  • Uncovering the Prospect’s Budget
  • Identifying the Prospect’s Decision-Making Process
  • Closing the Sale
  • Creating a Prospecting Plan
  • Overcoming Call Reluctance and Making the Call
  • Breaking Through Your Comfort Zone
  • Improving Your BAT-ting Average
  • Applying TA to the Sales Situation Setting Goals
  • Developing Your Formula for Success
  • Negative Reverse Selling®

A flexible system that puts you in control of the sales process.

The Sandler take-charge approach to the sales process challenges long-held sales beliefs, turns the tables on buyers, and places the control of the sales process in your hands!

Commit to Continuous Improvement

The Sales Mastery program is not a one-shot, quick-fix seminar designed to fill you with catchy clichés and short-lived enthusiasm. It’s an ongoing development program grounded in proven communication and psychological theories, powerful strategies, and masterful techniques that your team can use on every call with every prospect!

► Become a Sandler Certified Sales Professional

► View the Sales Mastery Brochure

How Sandler Training Helped These Professionals

Five Raleigh professionals share their experiences with Sandler Training by Sales City Raleigh. Each one has a unique story of getting started with Sandler Training and how their results from adopting the process.



The certification path to extraordinary results

  • Bronze Certification


    Bronze level knowledge testing is designed to give participants the foundational understanding of the Sandler Selling System so they can begin to apply it.

  • Silver Certification


    The Silver level is designed to ensure that participants who have learned the Sandler strategies can apply them correctly in their specific organizations, roles, and industries.

  • Gold Certification


    Gold level certification measures the consistent application of the concepts to build new behaviors and skills. Journaling, coaching, and ride-a-longs ensure accountability for successful implementation.

  • Master Certification


    The Master level certification ensures that participants sustain behaviors until they become new habits. Participants are required to demonstrate and document in-the-field performance results.

Larz Soper


“I personally made the financial investment to attend Sandler training,” Larz says. “have repaid myself seven times over with my sales accomplishments. I attribute my success to asking questions, applying DISC styles, and knowing it’s OK to disqualify and move on.”

Larz Soper

Vice President, ARI Global, Inc

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